The Trouble With Strategy

Findings in A.T. Kearney’s 2014 Strategy Study

In a study performed a few years ago, we found a strong correlation between a company’s total shareholder returns (TSR) and its planning horizon. Those with longer horizons saw stronger returns than those with shorter.1 We were not surprised then when our latest strategy study found a similar correlation. Only this time, the comparisons are between successful and unsuccessful strategies. Of companies with longer strategy cycles—five years or more—85 percent see beneficial results. For companies whose strategy cycles are less than five years, 53 percent are successful.

The-Trouble-with-Strategy


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